Financials

Financial summary and controls

CLEAR Marathon Cambodia is designed to be financially disciplined, transparent, and scalable. The model prioritises unrestricted surplus generation while protecting delivery quality through capped costs and outsourced professional operations.

At a glance

Primary objective Generate unrestricted funding for APOPO programmes
Tourism ring fence Ten percent of net surplus allocated to Siem Reap tourism
Delivery model Fully outsourced professional race operators
Risk posture Capped prizes, no advance distributions, post event release
Financial figures are scenario based estimates intended for planning and governance clarity. Final figures depend on participation volume, sponsor uptake, and operator contracts.
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Revenue structure

Revenue is diversified to reduce reliance on any single source and to allow the event to scale efficiently as participation increases.

Runner registrations Physical and virtual entry fees across local, international, and comfort tiers
Corporate entries Team and executive categories designed for premium participation
Sponsorship Tiered sponsor packages with controlled inventory and exclusivity
Ancillary income Merchandise and related event income where applicable

Cost structure and controls

Costs are structured to scale predictably with volume. Fixed and variable costs are managed through operator contracts and strict internal caps.

Race operations

Professional operator fees covering course delivery, timing, medical posture, staffing, and logistics.

Infrastructure and services

Barriers, cones, signage, toilets, water, aid stations, power, and finish infrastructure.

Marketing and communications

Targeted promotion, creative production, and media capture designed to drive participation and sponsor value.

Prizes and incentives

Non cash prizes and travel reimbursements capped at a defined envelope before launch.

Administration

Insurance, permits, legal, and transaction costs required for compliant delivery.

Contingency

Conservative contingency built into operator contracts to manage unforeseen costs.

Base scenario financials

Base scenario assumes approximately 5,000 physical runners and conservative sponsor uptake.

Base scenario Estimate
Gross revenue Approx USD 440,000
Total event cost Approx USD 283,000
Net unrestricted surplus Approx USD 157,000
Tourism ring fenced allocation Approx USD 15,000
APOPO unrestricted funding Approx USD 142,000
Break even occurs below approximately 2,000 runners. Each additional 100 runners adds an estimated USD 7,000 to 10,000 in net surplus.
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Scale scenario financials

Scale scenario assumes approximately 15,000 runners with improved economies of scale and sponsor conversion.

Scale scenario Estimate
Net unrestricted surplus Exceeds USD 1.2 million
Tourism ring fenced allocation USD 120,000 plus
APOPO unrestricted funding Approx USD 1.08 million
At scale, CLEAR becomes a major annual funding engine with strong operating margins and visible destination value.
Sponsor packages Partner Register

Prize and incentive controls

Prizes are designed to attract participation without creating financial risk or reputational exposure.

Non cash prizes only Technology and partner provided prizes replace cash payouts
Travel reimbursement cap Economy airfare reimbursement capped per winner
Total envelope cap Approx USD 45,000 maximum exposure
Locked before launch Prize structure fixed before registration opens

Governance safeguards

Financial governance protects APOPO, sponsors, participants, and public partners through clear contractual rules.

APOPO is event owner and beneficiary, not the operator.
No funds distributed in advance under any circumstance.
Cancellation and force majeure clauses include non distribution and refund protections.
Governance Tourism ring fence Contact

Financial discipline with impact

CLEAR Marathon Cambodia is built to generate real unrestricted capital while maintaining delivery quality, sponsor confidence, and public trust.

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